BELGRAVIA IN BLOOM

We’re so excited to be taking part in Belgravia in Bloom again this year!

Belgravia in Bloom is a celebration of colour where over 50 retailers across Elizabeth Street, Motcomb Street, Pimlico Road and EcclestonYards will create vibrant floral installations. This floral festival will run from 20–25 May and will coincide with the Royal Horticultural Society’s Chelsea Flower Show.

This year’s theme will encompass the Language of Flowers, also known as floriography, which was used to send secret messages or express feelings in the Victorian era. We have decided on the beautifully distinctive Peony to inspire our display. A full, rounded bloom, the peony embodies romance and prosperity, and is regarded as an omen of good fortune and a happy marriage.